SEO (Search Engines Optimization) and SES (Search Engine Submission) is the avenue to market your web site online.
When creating your web site, each page should be added a Title, Description and Keywords in HTML MetaTag format to “tag” your pages and prepare them to search engines.
How and why is this done:
SEO is the optimization of your keywords and creation of the tags that will be “spidered” by the search engines and classified, so when someone is searching for any words that you have tagged in your pages, the engines will grab these and present to the searcher.
Before your “tag” keyword your site or pages, do a search on the internet for some similar products or services that you are marketing. Check out what are the most used keywords found by the search engines, and try creating your tags adding these to your list. To keyword your pages, use listing of the tags that are appropriate to your site and separate them with a coma.
Use some of these keywords in your Title and Description of your site pages.
Where to add the tags:
Open your pages one by one in HTML (you can use notepad to edit) add under the line listed <head> as per bellow example (bolded items to be swapped for your own tags and description. Make sure you leave the meta language symbols as originally in the page):
<meta name=”keywords” content=”your, keywords, here”>
<meta name=”description” content=”Your description of your company, web site or services that you provide using some keywords from above listing”>
The Title and the Description for each page can be the same, or can be individually created for each page. Save your pages, upload to your host provider.
By choosing the right keywords, the optimization of your site will be easier for the spiders to find your site.
SES is the search engine submission process to major search engines along with the URL (web site address for the page: example: http://www.yourdomain.com)and tags that you have created and saved within your web pages.
To submit to search engines, you can go to each site and submit manually, or you can hire a company that specializes in search engine submission.
If you decide to submit your own, you will need to enter the page URL along with Title, Description and Keywords exactly as you have created them and saved on your web pages (see above listed steps)
Here is a short list of some search engines that you can submit manually:
Google, Scrub the Web, Bigfinder, Fyber Search, ExactSeek, InfoTiger, FocusLook, WalHello, Jayde, EntireEeb, Mixcat, SearchSight, WhatuSeek, e-SiteSecrets, Tower Search, Burf, Feedplex, Active Search Results, Anoox, GhetoSearch